My Everlasting Isolation - 7evin7ins (Pop) 7evin7ins delivers and impeccably produced, heartfelt and cohensive EP with “My Everlasting Isolation”, a project with a pop centric core that infuses influences from pop rock, alt and even hiphop/trap to deliver messages of heartache, frustration and the artistic pursuit of notoriety. As we tour through this carefully crafted work, we’ll start with some overall impressions and trends, then focus on a few of these single-worthy cuts.
It surprises us to learn that “My Everlasting Isolation” is 7evin7ins’ first project, following features on the NHL24 soundtrack, the Five guys In-Store playlist, over 50 Spotify editorial playlists and an impressive touring circuit. And that’s because each of the tracks on this EP are so professionally put together, creating a collection of gems that each stand on their own as single contenders. No wonder 7evin7ins has no trouble getting those coveted editorial playlist positions as every track is worthy of those spots.
What stood out to us the most was 7evin7ins’ genre blending, conducted in a way that creates his own unique style. It’s rock guitars and 808s here, with tracks bouncing back and forth between pop rock and trap/hiphop, with infusions of alt rock (specifically in a few guitar lines) and even R&B when 7evin7ins sets his more typical pent up punk rock vocals aside in order to showcase a more vulnerable side. It was interesting to us that the two themes of the album—frustration of being on the cusp and frustration in love—consistently link up with pop rock and hiphop, respectively, the artist clearly using specific genres to convey themes.
But that’s just one example of how meticulously thought out and well produced the album is. It wouldn’t surprise us to learn that this project was a long time in the making—and really impress us if it wasn’t—due to the clear craftsmanship on display here. The instrumental mixes are chef’s kiss, driving and full of tension, but the most love is surely given to the vocals. “My Everlasting Isolation” is no stranger to vocal ear candy, from the often distorted doubles, anthemically verbed vocals and high octave sweeteners that make for a lush vocal package throughout the project. Also, the tracks never overstay their welcome, both with respect to length and their structure of clearly defined movements and moments, resulting in an extremely engaging listen. The EP balances making every track primed for radio while still presenting the cohesiveness we want in a project.
We could write a full review on each of these tracks, so for brevity we’ll focus on a few moments from our favorites. When it comes to lyrics, 7evin7ins often finds creative word choice and phrasing to convey the universal topics herein, with several lines primed for merch. “I pull my teeth out for you” from closer “Hey Violet” stands out the most, but overall we think “THANKS FOR THE THERAPY“ and “Gun Shy” are the most exemplary of 7evin7ins’ lyrical prowess—the latter finding a way to take the imagery of not underestimating 7evin7ins because he’s packing heat without making the listener afraid of him. As this artist bursts with ambition, he always remains one you want to support.
Hats off to 7evin7ins on his first project, which makes one hell of a splash. We can already hear his audiences chanting back these catchy hooks.