BIENVENIDOS - Proklaim (Rap) A staple on our blog, Proklaim returns this week with latest single “BIENVENIDOS”, on which he takes his critical eye to the dynamics of the rap industry itself. On “BIENVENIDOS”, Proklaim discusses rappers who love the perks of the game but not necessarily the craft, proverbially eye rolling at artist beef and its entertainment value (timely in this Kendrick v Drake climate), and proselytizes his common theme of focusing on creative expression in music. He does so over a sultry salsa beat, with latin infusion from the smoky jazz club horn and guitar cruising in the background, as the seductive bongos carry you through the track.

Best Lyric: “Really no surprise when you think about it deep.“