PHOTO: PrimaLux Photography
Facebook Official - Mara Liddle (Pop). It’s been awhile since we’ve heard a real saccharine sweet track. What we particularly enjoy about Facebook Official the vocal delivery choice in juxtaposition with the tenor of the lyrics. The lyrics are quite cute—a teenager writing in her diary about her crush. Like, I could see this song in an update of the musical Grease performed by a modern-day Pink Lady. But what’s really interesting is Mara uses a very robotic, almost ambivalent tone, which helps keep the track from venturing into musical theater. It’s really clever, and definitely carves out a unique style for this artist. In fact, Mara’s voice bakes perfectly into the instrumental—it’s almost as if it’s another instrument in the arrangement. And when it comes to the vocal production, Mara’s voice is put through a synthesizer to get that noticeable autotune effect, which works great with the quirkiness of the lyrics and unique delivery choice. We dare you to not shimmy along to this twinkling gem of a track.
Best Lyric: “I sent you message you left on unread. Is it just me or is it something I said?”